Magento extensions
Sending Emails, Offering Discount, Sending emails again… Do you feel bored with your own marketing activities? Same old methods weeks by weeks will make your store forgotten. Bring customers excitement and make them come back to your store by running a Sweepstake is a great idea. It’s a smart and unobtrusive way to collect email database as who wants to join in will be asked to fill in their email address. Besides, you can promote your product by offering it as the prize.
Tool to Start
Magento platform doesn’t offer you the solution to run Sweepstake by default. You can hire a freelancer or a web development company to develop your desired function. However it will take a few weeks or even months and at least $500 to have such features. Another solution is to go to Magento Connect (the magento extension market) and search for available modules.
At the moment, Lucky Draw extension developed by Magestore is the most advanced module that supports creating Sweepstakes.
You can purchase the module at $149 and install it to your site directly, or pay the extra $50 to have Magestore install the extension to avoid arising conflict or errors…
Magestore provides the Demo that you can try joining a lucky draw and experience it yourself.
This extension is designed with game interface. Click Start, visitors will see a form to fill in required information and afterwards, they will receive lucky draw code. Moreover, with those who already joined there will no longer “Start” button but “Refer” instead, therefore they can refer their friends through email, social network to join in the sweepstake together to get more lucky codes.

There are many more other interesting features that you can explore by playing their demo as well as reading the features listed in the product page.
Tips to Run
After you already have Lucky draw program in your site, here are a few tips that will make your program successful:
1. Define the goal before you start.
Think about the entire project life cycle, and whether you have the resources to devote to running sweepstakes. Your goal to run a specific sweepstake is to build customer email database, or to promote a product, or increase traffic to your site? Set the target of a sweepstake clearly before running.
2. Consider your prizes carefully.
Be sure to devise great prizes so that folks remember your company. Think about how you’ll manage the fulfillment of the prizes, and the prize value. What are your targeted joiners, what prizes would they prefer to receive?
3. Get the legal part right.
Make sure to draft the rules carefully so that they are clear and cover everything. Be sure to post the rules beside your company’s privacy policy so any questions or concerns can be viewed.
4. Be prepared for the response.
Your traffic will spike very quickly, so make sure that your servers will be able to handle it. Test the site thoroughly before the sweepstakes starts, and fix any problems as quickly as possible. You should also make sure that your customer service department knows about the sweepstakes and can either answer questions or know who can.
5. Make prize fulfillment quick and successful.
It’s a good idea to choose the winners as soon as possible after the end of the sweepstakes, following the dates given in the rules, so that the winners remember entering the sweepstakes. If you’re notifying by email, use a clear email subject like, “Congratulations from *Sweepstakes Name*” to boost your responses.
Visit our magento extensions store for more great products!http://www.magestore.com/magento-extensions.html/
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